and this is what dpw does and it does it pretty well within that constraint. if you shared that data with companies who are looking at where do people live, how -- what their patterns are, we can get a lot more creative. when we open our data, when we suggest to departments that they can work in collaboration, when we open up and establish within our city contracts that the companies that do service for us do not own the data that they generate from us, that they will have a contractual obligation to share that with the city so that we can mine that to the rest of the city, that's advance of opportunities for everybody. i know at the heart of sharing this data, there is going to be a lot more jobs created, a lot more people out therein venting new ways to establish small businesses that will improve the way we live and work and play in the city. and we look forward to great events like a super bowl host or something like that, we're going to be able to give people a really rich amount of programs that they could access from here to santa clara to san jose. we